They are confused...
They don't know which topics to write about, or are stuck in the classic confusion "I don't know my niche."
Even if they figure it out and start, they don't write as frequently as they should.
Even if they write frequently, they choose the wrong platform.
Even if they select the right platform, they are not able to grow their audience (let alone money)
and then...
They give up... in less than a year!
(without letting the magic of time compound)
It's hard to take the first step and get it right.
With so many options available, it has added a lot to the confusion.
Should I write Fiction?
Should I write about Technology?